Noor Neelofa apologises for hijabi dancers at nightclub event

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Collage of images from Naelofar Hijab's BeLofa collection launch event: (left) Founder Noor Neelofa Mohd Noor (Source: Instagram/@neelofa); and (right) Screenshot from video of hijabi dancers (Source: Instagram/@rotikaya)

Popular Malaysian businesswoman, actress and influencer Noor Neelofa Mohd Noor has posted an apology following the controversial launch of her new range of headscarves.

Noor Neelofa was heavily criticised for launching her new Naelofar Hijab collection at the Zouk Malaysia club. Several videos on YouTube and other social media platforms show women in hijabs dancing in a night club, with Naelofar Hijab’s logo in the background. The brand has also issued a separate apology for the nightclub campaign.

In a long Instagram post last night, Noor Neelofa expressed her regret and took full responsibility for all the decisions made.

“After understanding and reflecting on what has taken place after the [Naelofar Hijab] event on the 26th Feb., 2018, I would like to sincerely apologise for causing stress and negative sentiments [about] the selection of the venue at which the event took place. I would also like to thank you all for the support given by many who have understood this situation,” she said.

Noor Neelofa was slammed on social media in a massive outcry, with many saying that she had tarnished her own religion for the sake of business and the brand’s marketing campaigns. Several users asked for a boycott of Neelofar Hijab.


 

After understanding and reflecting on what has taken place after the NH event on the 26th Feb 2018, I would like to sincerely apologize for causing stress and negative sentiments on the selection of the venue at which the event took place. I would also like to thank you for all the support given by many who have understood this situation . We will put greater attention in the future to make sure we protect the image of the product. Moving forward, we will make sure that we continue to brand hijab to its true potential from here on. I take full responsibility of all decisions made and I can only learn from the mistakes. I am far from perfect and I respect your thoughts and feedbacks. I am truly, deeply sorry. Thank you. ??

A post shared by Noor Neelofa Mohd Noor (@neelofa) on

Noor Nabila Mohd Noor, sister of Noor Neelofa and Managing Director of NH Prima International Sdn Bhd, the company that owns Neelofa’s brand, issued an apology on behalf of the company. She expressed regret that the event which was supposed to be a special occasion for Neelofa had become a controversy.

“We are taking immediate corrective steps to fix the wrong that we have committed,” The Star Online quoted Noor Nabila as saying.

According to New Straits Times, following the social media fallout, Federal Territories Mufti Datuk Dr Zulkifli Mohamad Al-Bakri advised Neelofa to follow the true Islamic tenets in her daily life and activities as a Muslim.

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