A Japanese modest fashion experiment: Kimono shop rents matching hijabs to travellers
- 26 February 2019
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It goes without saying that travel destinations which put an effort into providing for halal food, prayer rooms and a modest lifestyle will reap the benefits of increasing tourism. No country knows this better than Japan, and one of the more unique ways the country is accommodating its Muslim visitors comes from Yumeyakata, a Japanese kimono shop in Kyoto.
Donning a kimono and strolling through the streets is one of the mainstays of tourism in Japan. To make this experience more enjoyable for Muslim tourists, Yumeyakata has started renting out specially made hijabs printed in wagara (traditional Japanese patterns) to perfectly match their kimonos.
Yumeyakata saw a good business opportunity when it received enquiries from Muslim tourists about renting matching hijbas for kimonos.
"We are the only shop in Kyoto that rents hijab to match the kimono,” Shahnaz Daphne, Marketing Executive at Yumeyakata, told My Salaam. “We have around 20 pieces of wagara hijab at the moment, including the square and rectangle ones. We created a triangle hijab so customers don’t need to fold the square hijab in triangle and can [instead] wear it directly.”
The shop has plans for an additional 50 designs and fabrics, including lace, for their summer line-up. At the moment, Yumeyakata is running a promotional campaign and renting hijabs at ¥300 (down from the usual rate of ¥500) at two of its shops: its main venue in Gojo Street in Kyoto and another in Oike, in a century-old traditional Japanese house.
Yumeyakata expects sales to climb steadily, especially during Tokyo Olympics next year: “For now, tourists from Malaysia and Indonesia are renting the Wagara hijabs. However, we hope the demand to go up during the Tokyo Olympics, as Kyoto is a main tourist attraction in Japan,” Shahnaz said.
(Editing by Seban Scaria firstname.lastname@example.org)
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