Halima Aden featured as face of Max Mara's Middle East capsule edition

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Halima Aden featured as face of Max Mara's Middle East capsule edition
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On 22nd October, Max Mara celebrated the opening of its new flagship store in the luxury section of Dubai Mall, and launched its exclusive capsule collection specifically designed for the Middle East featuring supermodel Halima Aden as the face. According to Mr Ian Griffiths, Max Mara Creative Director, Halima has been chosen as she reflects Max Mara uniquely through her confidence, determination, intelligence and beauty, and because she is already well acquainted with the brand, having previously walked in four Max Mara shows. The collection features the MaxMaragram, an original pattern inspired by the original lettering of the Max Mara logo of the 1950s. “It’s a look that’s sharp, smart and savvy. Its camel and gold tones communicate discrete opulence and understated glamour, and the kind of power that doesn’t have to raise its voice to be heard,” said Ian Griffiths. The collection will be available in selected Max Mara stores in the Middle East. Meanwhile, enjoy these photos!

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